| EXPRESS! goes virtual with our new online web portal, www.myecoexpress.com. This additional platform will allow us to present the most up-to-date environment news, events and lifestyle features to our readers, you! As part of the launch for the website, the team initiated the “My Eco Green Tips” campaign to celebrate the growth of our magazine.
We wanted to highlight how that having many people committed to their exercising small green habits can lead to significant positive change in our environment. The campaign was our way of commemorating Earth Day, 22 April 2009, a day dedicated to inspire awareness and appreciation for the Earth’s environment amongst all. Let’s take a leaf into the series of activities:
My ECO Green Tips with Jurlique
Our campaign kick-started at Tangs Orchard in partnership with Jurlique for their “Every Day is Earth Day” programme. Jurlique is a biodynamic beauty company that sources ingredients from their own self-sustaining biodynamic farm in South Australia. Our group of enthusiastic volunteers encouraged the Orchard shopping crowd to participate by writing a green habit which they adopt on the small chalk boards provided. Our volunteers then snapped a picture of the participants with their green tips. All pictures taken were showcased at the Jurlique booth. Participants were also given the print edition of our previous issue and samples kindly sponsored by Jurlique. The response for our 3-day activity received was overwhelming, with close to 200 green tips collected. The pictures taken were also uploaded onto our website. So do check out the website to learn more about the green tips which were shared or take a look at the pictures of yourself if you were involved!
The campaign saw the buzzling weekend crowd taking a short pause from the shopping mission along the busy streets to reflect on their green quotient. And more often or not, participants realised that they have already been conserving the environment with simple actions of flicking that lamp switch off when they leave the room or dialing up the air conditioning thermostat. Many families participated in our activity as well, which comfortingly shows that it is never too young or too old to adopt and share a green habit. The tourist hot-spot also gave us plenty of opportunities to engage our international visitors who gladly came forward to pledge their green habit.
For those interested in the most popular green habit, it is “Save water”. We guess everyone is anticipating a cold shower to relieve them for the sweltering afternoon heat... And our participants will not be leaving the shower on all the time.
MY ECO Green Tips with Starbucks
Have your caffeine-deprived eyes caught a glimpse of our mini campaign posters at the pick-up counter of your favourite usual Starbucks outlet? The mini posters have been greeting you as you anticipate the pleasurable jolt of your favourite cuppa during the week of Earth Day. It was a shout out to the rushing grab-a-drink-and-go urbanites that you can share and pledge your green habit after the caffeine sets in and work is done. The mini posters also serves a good boost of information on our magazine’s website that can complement your drink.
A note from our President:
Wilson Ang, President of ECO Singapore comments, “EXPRESS! intends to not only be a means to let inform the readers know how they can make a change in their daily lifestyle by using the power to vote with their dollars and time, it is also an engaging tool for the public to express themselves on issues that affects the planet that we live in.”
You have read about it, now be part of it!
Grab your mobile phone camera and take a picture of yourself and your green tip and email it to us at editor@eco-singapore.org.
Remember to REUSE by writing on the plain side of a used piece of paper. Spot yourself on our website when it has been uploaded!
Visit the ECO EXPRESS! online publication website at http://www.myecoexpress.com
and sign up with us to be updated! E |
