Organically what? Hold up beauty junkies, there’s a new kid on the block and she’s pretty much here to stay. The buzz is all around Jurlique, a cosmetic brand which has dedicated itself to “the science of natural beauty” – one that doesn’t involve nasty, corrosive chemicals. It’s more than just organic farming, it is biodynamic farming which professes to nurture the very environment to produce the ingredients used in products. Methods range from soil enrichment to regeneration, all designed to harmonize production with the existing rhythms and cycles of Mother Nature. Bio-dynamic framing thus enables the production of highly-concentrated nutrient-based products suited for the beauty-conscious fashionista seeking harmony with Mother Nature.

Nevertheless, Jurlique remains as a cosmetics brand which is fundamentally committed to pampering and improving your skin. What merely differentiates it is its emphasis on its central theme – Harmony. The brand believes that our bodies all have a specific equilibrium which we must work towards or maintain. Jurlique has thus designed 4 different sets of cosmetic products accordingly – “Rebalance Dryness”, “Rebalance Oiliness”, “Rebalance Sensitivity” and “Maintain Balance”. Depending on an assessment carried out by trained consultants, you will be recommended to take on a beauty regime designed to deep-cleanse, balance, soften and moisturize your skin. What I especially liked about the brand was the assurance that each product can be complemented and adapted into any existing beauty regime. There is thus no pressure to completely abandon your current beautifying rituals!

The range of products at Jurlique is definitely impressive as well. Jurlique also offers age-preventers (such as its award-winning “Biodynamic Beauty Eye Cream”) and botanical remedies which are infused with herbs like the Elder Cream, reputed to lighten freckles. Such variety allows for Jurlique to accommodate the many needs ailing many of us today.

What Jurlique has managed to achieve is the positively mammoth task of marrying our innate need for skincare to the increasingly essential responsibility of changing our lifestyles to protect our environment. We need to learn that leading an eco-friendly lifestyle doesn’t have to be about compromising our current one. As demonstrated by endorsements from popular magazines, “Harper’s Bazaar” and “Herworld”, using bio-dyanmic products are not only eco-friendly but effective and fashionable too. Check out Jurlique’s award-winning products such as its “Biodynamic Beauty Refining Treatment” and “Marine Revitalising Facial”. Don’t forget your re-usable bags, as Anya Hindmarch spelt it out in 2007 on her eco-tote, plastic bags are so last season.